Optimove Raises Its American Presence: Opens New York Office as It Signs Four High Profile US Retailers

"Excellent article on customer retention."...Eliot Cobb

eBags, 1-800-FLOWERS, Adore Me and Aquasana select Optimove's Customer Marketing Cloud to automate personalized customer interactions that increase engagement and loyalty

New York, NY (PRWEB) May 17, 2016

Optimove, the leading Customer Marketing Cloud, announced today that it is building on its momentum in the North American retail sector by opening a new office in New York City while adding four major US e-retailers to the growing stable of e-commerce businesses using the Optimove software to manage and automate their customer retention operations. 1-800-FLOWERS, eBags, Adore Me and Aquasana join over 180 brands, including LuckyVitamin, NuMe, Nelly, La Perla, and GetWinesDirect, as Optimove customers.

An Israeli based company, Optimove has recently made strong inroads into the US market. The company's founder and CEO, Pini Yakuel, has relocated to New York to spearhead Optimove's operations in North America and oversee the new office, located at 19 West 21st Street. The company is currently hiring aggressively for sales, marketing and business development roles in its New York office, which it expects to staff 15 employees by the end of this year and double that by 2017. "The American market offers us vast opportunities, but it’s very competitive and you really need to have boots on the ground," said Mr. Yakuel. "In order to become a market leader you need a major presence in the US, and this is exactly what we're doing now."

Optimove enables marketers to manage and automate multi-channel customer marketing plans based on proprietary, predictive micro-segmentation technology. The Optimove platform helps marketers maximize customer engagement, loyalty and lifetime value by automatically personalizing, executing and evaluating a complete framework of customer data-driven campaigns. Optimove delivers highly personalized, multi-channel campaigns via the Web, email, SMS, push notifications, Facebook Custom Audiences and other channels. By allowing marketers to imagine, design and execute both pre-scheduled and real-time (customer activity-triggered) campaigns, Optimove makes it easy to deliver the ideal messages to every customer, increasing customer spend and engagement while reducing churn.

eBags is a leading online provider of bags, luggage and accessories from more than 500 brands. “We are always looking for new and better ways to give our customers the individual attention that will keep them loving our brand,” said Chris Seahorn, VP of Marketing at eBags. “Optimove gives us a powerful back-end customer data warehouse with customer modeling based on predictive analytics and large-scale messaging automation. Optimove is a leader in delivering an effective and comprehensive product.”
 

About eBags

eBags is the leading online retailer of luggage, backpacks, and accessories. With over 25 million bags sold and 3.2 million customer reviews, eBags features 67,000 products from 600 brands, including Tumi, Samsonite, Travelpro, and more. For more information, visit www.eBags.com.


About Eliot Cobb

Eliot Cobb is a Co-Founder and the former CFO and Secretary for eBags.com 

Eliot Cobb Image

Eliot Cobb

EBags Survey Shows Consumers Desire More Travel Apparel

Good article on eBags offering of Travel wear... Eliot Cobb

Consumers want comfy clothing for their next cruise adventures, flights and road trips.

EBags recently announced the results of a customer survey, where 70 percent of respondents said “comfort’ was their top preference when shopping for travel attire, over function, fashion and professionalism.

With the recent explosion of the activewear market, many consumers aren’t only shopping for workout purposes anymore. Athleisure has changed the way people perceive clothing in their lifestyles, including when they travel. Today consumers are vacationing frequently, so they want clothing that isn’t going to hurt, bunch or prevent free movement.

“Years ago when the activewear market was forming, wearing yoga pants outside of the gym wasn’t mainstream. Now that it’s a fashion statement, we are marrying activewear products with our travel shoppers and bringing on more activewear brands to meet customer demand,” eBags chief executive officer Mike Edwards said.

In addition to expressing “comfort” as the number one priority, survey respondents mentioned three other motivations for their travel apparel decisions.

• Layering was listed as highly important, since customers wanted to be prepared for changes in weather or environment while traveling.
• Wrinkle-free clothing was also favored highly by customers, who said that yoga clothing is versatile with soft fabric, while activewear is stretch resistant and masks body odors, which was what traveling customers were looking for.
• Light and breathable clothing was preferred by customers that traveled frequently, too. Respondents said that they didn’t want to pack heavy and that they appreciated activewear brands that met both conditions.

The e-commerce company said it plans to expand its clothing inventory to include more active apparel. “EBags has added thousands of SKUs and six new categories in the last six months, including wearables, audio, shoes, clothing and technology,” Edwards said. “Curating a robust collection of activewear is the next step in allowing customers to purchase everything they need for travel in the same place."

About eBags

eBags is the leading online retailer of luggage, backpacks, and accessories. With over 25 million bags sold and 3.2 million customer reviews, eBags features 67,000 products from 600 brands, including Tumi, Samsonite, Travelpro, and more. For more information, visit www.eBags.com.