Optimove Raises Its American Presence: Opens New York Office as It Signs Four High Profile US Retailers

"Excellent article on customer retention."...Eliot Cobb

eBags, 1-800-FLOWERS, Adore Me and Aquasana select Optimove's Customer Marketing Cloud to automate personalized customer interactions that increase engagement and loyalty

New York, NY (PRWEB) May 17, 2016

Optimove, the leading Customer Marketing Cloud, announced today that it is building on its momentum in the North American retail sector by opening a new office in New York City while adding four major US e-retailers to the growing stable of e-commerce businesses using the Optimove software to manage and automate their customer retention operations. 1-800-FLOWERS, eBags, Adore Me and Aquasana join over 180 brands, including LuckyVitamin, NuMe, Nelly, La Perla, and GetWinesDirect, as Optimove customers.

An Israeli based company, Optimove has recently made strong inroads into the US market. The company's founder and CEO, Pini Yakuel, has relocated to New York to spearhead Optimove's operations in North America and oversee the new office, located at 19 West 21st Street. The company is currently hiring aggressively for sales, marketing and business development roles in its New York office, which it expects to staff 15 employees by the end of this year and double that by 2017. "The American market offers us vast opportunities, but it’s very competitive and you really need to have boots on the ground," said Mr. Yakuel. "In order to become a market leader you need a major presence in the US, and this is exactly what we're doing now."

Optimove enables marketers to manage and automate multi-channel customer marketing plans based on proprietary, predictive micro-segmentation technology. The Optimove platform helps marketers maximize customer engagement, loyalty and lifetime value by automatically personalizing, executing and evaluating a complete framework of customer data-driven campaigns. Optimove delivers highly personalized, multi-channel campaigns via the Web, email, SMS, push notifications, Facebook Custom Audiences and other channels. By allowing marketers to imagine, design and execute both pre-scheduled and real-time (customer activity-triggered) campaigns, Optimove makes it easy to deliver the ideal messages to every customer, increasing customer spend and engagement while reducing churn.

eBags is a leading online provider of bags, luggage and accessories from more than 500 brands. “We are always looking for new and better ways to give our customers the individual attention that will keep them loving our brand,” said Chris Seahorn, VP of Marketing at eBags. “Optimove gives us a powerful back-end customer data warehouse with customer modeling based on predictive analytics and large-scale messaging automation. Optimove is a leader in delivering an effective and comprehensive product.”
 

About eBags

eBags is the leading online retailer of luggage, backpacks, and accessories. With over 25 million bags sold and 3.2 million customer reviews, eBags features 67,000 products from 600 brands, including Tumi, Samsonite, Travelpro, and more. For more information, visit www.eBags.com.


About Eliot Cobb

Eliot Cobb is a Co-Founder and the former CFO and Secretary for eBags.com